With more carriers pushing into the air cargo market, Alaska | Hawaiian needed to reassert its position as the number one freight shipping option for both businesses and consumers. Critical to this effort was announcing new direct routes between the western U.S., London and Rome. This concept, with a distinct touch of levity in each campaign execution, cleanly nods to everyone's precious cargo arriving as expected. Without the headaches that often come with other competitors.

Role: Creative Director & Team Lead

Primary Responsibilities: Creative Strategy, Conceptualization, Copywriting, Creative Direction