Gruvie Awards / Direct Mail
Gruvie Awards / Direct Mail
Gruvie Awards / Direct Mail
Gruvie Awards / Direct Mail
Gruvie Awards / Direct Mail
Gruvie Awards / Poster
Gruvie Awards / Poster
Gruvie Awards / Poster
Gruvie Awards / Poster
Gruvie Awards / Poster
Gruvie Awards / Poster
Gruvie Awards / Poster
Gruvie Awards / Poster
Gruvie Awards / Poster
Gruvie Awards / Poster
Gruvie Awards / Poster

 

On the surface the Gruvies was a not-so-subtle jab at the ridiculousness of our industry and, more specifically, award shows. Less obvious was that the event served as a unique opportunity for a quickly growing agency to collaborate, bond and grow closer. The resulting self-promotional campaign was laughably elegant even to those on the outside looking in.