On the surface the Gruvies was a not-so-subtle jab at the silliness of advertising industry award shows. Less obvious was that the event served as a unique opportunity for the staff of a quickly growing agency to collaborate and bond. The resulting self-promotional campaign was laughably elegant even to those on the outside looking in.
![Gruvie Awards / Direct Mail](/sites/default/files/2019-10/86bc3173644073.5c10418f36610.jpg)
![Gruvie Awards / Direct Mail](/sites/default/files/2019-10/8fcc5273644073.5c10418f33451_0.jpg)
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![Gruvie Awards / Direct Mail](/sites/default/files/2019-10/a9a97b73644073.5c10418f355a9.jpg)
![Gruvie Awards / Direct Mail](/sites/default/files/2019-10/747a7b73644073.5c10418f349e9.jpg)
![Gruvie Awards / Poster](/sites/default/files/2019-10/9ddcd173644073.5c10418f33700.jpg)
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![Gruvie Awards / Poster](/sites/default/files/2019-10/fe98dc73644073.5c10418f35ea3.jpg)