A leading global software company for more than 30 years, Mitek specializes in mobile identity verification and check deposit solutions. The challenge was reviving a stodgy brand to increase relevance, recall and preference among new breeds of decision makers. Specifically, digital transformation leads, product owners as well as trust and safety officers at major enterprises. A contemporary visual identity and no-nonsense messaging, both atypical of the industry, reaffirmed Mitek as an industry pioneer “bringing the future to business."