San Diego Chargers '16 Overview
San Diego Chargers '16 Brand
San Diego Chargers '16 Branding
San Diego Chargers '16 Branding
San Diego Chargers '16 Tickets, Print & Collateral
San Diego Chargers '16 Imagery


After a season marred by disappointment on and off the field for the San Diego Chargers, uncertainty loomed in 2016. “Recharged + Charge On” reestablishes what the team means to the city and deepens its roots by hearkening back to an exciting 50-year history, connecting legendary players and unforgettable moments with never-say-die fans. Framed by this visceral message, the campaign's design takes cues from the franchise's most iconic elements to create complementary custom typography, numbering and imagery.