Japan-based Yakult is a dietary staple in Europe and Asia, making it the world’s leading probiotic beverage. However, it was still relatively unknown in the U.S. and overshadowed in the market. To reach more health-conscious people, we repositioned the brand domestically with a video that focused on the benefits of Yakult’s unique strain of good bacteria, framed by its rich history. Perhaps most impressively, production blended live action with models and CG.