Campaign 1 of 2: "Live Comfortably Ever After"

Renovate America makes home efficiency upgrades easy from day one until the job is done. Inspired by the classic kids game, Mouse Trap, this campaign leans into custom illustrations across mediums to demonstrate how the brand helps homeowners navigate the twists and turns of the process while avoiding the pitfalls they fear most.

Campaign 2 of 2: "For All"

While most homeowners believe home upgrades are too expensive, Renovate America's HERO financing program makes them possible. To put it another way, it's the democratization of efficiency products. This OOH campaign, inspired by the Charters of Freedom, leverages familiar brand assets to create "ownable," cheeky and playful declarations.