Sapporo, Japan’s oldest beer brand still in operation and the #1 selling Asian beer brand in the U.S., needed to increase awareness and sales of its light beer among Millennials. We produced the "Unlike Any Other" campaign in response, which nods to the brand's heritage in a variety of modern executions. The video blends live action and 3D elements.

Role: Creative Director & Team Lead

Primary Responsibilities: Creative Strategy, Conceptualization, Copywriting, Creative Direction, Production Oversight