More than the home runs he hit or the bases he stole, it was Jackie Robinson’s character that not only reshaped baseball but the world as well. He represents the best of us–a level of integrity, dignity and kindness we all aspire to. This concept recalls the spirit of his accomplishments both on and off the field across three campaigns, serving as a rallying cry to corporate donors and the general public alike.
Role: Creative Director & Team Lead
Primary Responsibilities: Creative Strategy, Conceptualization, Copywriting, Creative Direction