When did wine become a status symbol? Why is a bottle judged by its label more than how a sip excites the palette? When people turn their noses up, they miss the best vintages born outside of places like France and Napa. This campaign shines a much deserved light on Paso Robles, where some of the most talented wine makers in the world make even the most rigid sommelier weak in the knees. A place where wine, no matter how fine, is shared and celebrated by one and all.