When did wine become a status symbol? Why is a bottle judged by its label more than how a sip excites the palette? When people turn their noses up, they miss the best vintages born outside of places like France and Napa. Paso Robles is home to some of the most talented wine makers in the world who have earned prestigious awards and can make even the most rigid sommelier weak in the knees. But no matter how fine the wine, they believe it should be shared and celebrated by one and all.