Sapporo, Japan’s oldest beer brand still in operation and the #1 selling Asian beer brand in the U.S., needed to increase awareness and sales of its light beer. We concepted the "Unlike Any Other" integrated campaign in response.
Sapporo, Japan’s oldest beer brand still in operation and the #1 selling Asian beer brand in the U.S., needed to increase awareness and sales of its light beer. We concepted the "Unlike Any Other" integrated campaign in response.